Fjord1 has a long tradition of providing fjord-based travel experiences, and has in recent years expanded the business by entering strategic partnerships, whose services, marketing and operations complement each other.

The Tourism segment was negatively affected by the severe restrictions on both international and domestic travel that were imposed in response to the Covid-19 pandemic.

Growth in the Tourism segment will depend on the lifting of travel restrictions both domestically and internationally, and a gradual return to normal travel patterns. Fjord1 and its subsidiaries and joint ventures in the Tourism segment are monitoring the situation closely and have sought to mitigate its negative effects by changing their offering to cater more for a domestic audience.

Fjord Tours Group AS

Fjord Tours Group AS was established in 2019. The object of Fjord Tours Group is to foster growth in the local tourist industry, creating local job opportunities, and to achieve better coordination between national, regional and local operators in the sector. Fjord1 and Vy-gruppen each own 50 per cent of the company’s shares.

Fjord Tours Group will offer seamless and sustainable round trips in Norway, primarily using various types of public transport. The company offers complete package tours throughout Norway to both the national and international market. Its primary target group is the leisure traveller.

Fjord Tours Group owns 74 per cent of the shares in Fjord Tours AS and 30.5 per cent of the shares in Geiranger Fjordservice AS.

Geiranger Fjordservice AS aims to make Geiranger an attractive tourist destination, with visitors being offered experiences on the fjord and activities in the local area. The company’s primary product is the passenger boat service that provides sightseeing trips on the Geirangerfjord. Geiranger Fjordservice also offers bicycle and car rental services, and provides transport services, guided tours and a variety of other activities.


The Fjords

The Fjords provides unique experiences to tourists wishing to explore the Norwegian fjords. The company operates passenger boat and ferry services in the World Heritage Site fjords Nærøyfjord and Geirangerfjord, as well as Sognefjord, Hardangerfjord and Lysefjord.

In July 2020, The Fjords took delivery of its third unique passenger catamaran – Legacy of the Fjords. Both Legacy of the Fjords and its sister ship Future of the Fjords are fully electric, while Vision of the Fjords is a battery-diesel hybrid. Future of the Fjords was the world’s first fully electric passenger boat made from carbon fibre.

With specially designed vessels and a focus on product development, the company has attracted a great deal of attention both in Norway and abroad. The vessels have been specially built for sightseeing in the Norwegian fjords. Their unique design was inspired by the fjord-side mountain paths.

The company was established in 2015 by Fjord1 and Norway`s Best AS as a 50/50 joint venture. The company is a long-term investment, in whose development the environment and sustainability play a key role.